Shopify is one of the most powerful eCommerce platforms in the world, but most stores use only a fraction of its potential. After building and optimising dozens of stores for our clients, we identified the 10 features that make the real difference between an average store and one that sells consistently.<\/p>\n\n\n\n
The problem is not the platform. It is not knowing the tools that are available. Shopify ships updates and new features constantly, and it is easy to fall behind. This guide is our quick map to getting the most out of the platform.<\/p>\n\n\n\n
With Shopify Markets you can run several international markets from a single store. Set prices, currencies, languages and even domains per region. For brands that want to expand into Spain, Brazil or the United Kingdom, this feature is essential.<\/p>\n\n\n\n
Shop Pay cuts cart abandonment significantly by storing customers' payment details securely. Studies show Shop Pay converts up to 50% better than other checkout methods. Turning it on is a must.<\/p>\n\n\n\n
Shopify Flow lets you build complex automations without a line of code. From automatically tagging VIP customers and sending emails after a first purchase to managing inventory, it is like having an assistant who works 24 hours a day.<\/p>\n\n\n\n
Metafields let you add custom fields to products, collections and pages without touching code. Ideal for stores with technical products that need detailed spec sheets, or for showing category-specific information.<\/p>\n\n\n\n
Shopify's refreshed analytics dashboard shows not just sales but also visitor behaviour, your most profitable traffic sources and the products with the most potential. Use this data to adjust campaigns and stock in real time.<\/p>\n\n\n\n
This feature, available in modern themes, lets you visually edit any page of your store, not just the homepage. Build product landing pages without code, test different layouts and improve the user experience without relying on a developer.<\/p>\n\n\n\n
Keeping an existing customer costs up to 5 times less than winning a new one. Loyalty apps that integrate with Shopify let you create points, rewards and exclusive perks for repeat customers, growing each customer's lifetime value.<\/p>\n\n\n\n
You do not need an external tool to start with email marketing. Shopify Email lets you create and send campaigns with ready-made templates, customer segmentation and results tracking, all inside the platform.<\/p>\n\n\n\n
Shopify's bundles feature (and apps such as Bundler) lets you create discounted product bundles. It is one of the most effective ways to raise average order value without spending more on advertising.<\/p>\n\n\n\n
Shopify Audiences uses anonymised purchase data from across the Shopify network to build highly targeted audiences for your Meta and Google campaigns. The result is a significantly better return on ad spend (ROAS).<\/p>\n\n\n\n
Do not try to implement everything at once. Our recommendation: start with Shop Pay and Analytics, then move on to automations with Flow. If you have an established store, Shopify Audiences may be the biggest growth accelerator you have not used yet.<\/p>\n\n\n\n
If you need help setting up any of these features, or building a Shopify store from scratch, talk to us. As official Shopify Partners, it is what we do every day.<\/p>","protected":false},"excerpt":{"rendered":"
Shopify Markets, Shop Pay, Flow, Metafields e mais: as 10 funcionalidades Shopify que separam uma loja mediana de uma loja que vende todos os dias.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-shopify"],"acf":[],"_links":{"self":[{"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:attachment":[{"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caramulodigital.com\/en\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}